The life of artist, photographer, traveler, and writer Steven Boone. Steven was born in Chicago but now lives in Santa Fe, New Mexico, USA. His paintings are widely collected, and also included in the permanent collections of the US Department of Interior and The Foundation Van Gogh D'Arles, in Arles, France.
Boone lost his daughter to cancer when she was nineteen. His award-winning book, called "A Heart Traced in Sand" recall his experiences with her living and dying.
Sunday, September 02, 2012
A Unique Brand
"Road To Bliss"
In business, it is important to create a “brand” which
identifies a product as desirable to the public. There are many examples of
highly successful branding in commerce, where the name and image become so
engrained as to gain legions of faithful followers. Even in the wide-open realm
of art, it is often remarked that to be successful, a brand must be
established. There are many artists that develop a style that is uniquely their
own, and when they become successful, they continue within the brand that they
have developed, afraid to go outside its boundaries.
I never have been able to live within creative
boundaries. I like to experiment, and even though I have been most successful
as a landscape painter, and established a recognizable style that could be
called a brand, I have nonetheless continued going beyond boundaries. It would
be much easier, and I would be richer if I just stayed on a branded track. People
like dependability and are uneasy being surprised. They want to know that what
they like is current, and not a passing phase.
Artists need to be able to go through phases and explore. This worked
for Picasso, DaVinci, and a handful of other art greats, but for the most part,
once an artist has developed a unique brand and is identified with it, he is
also slave to it—at the risk of being rejected and having to start again from
How did Pablo Picasso pull it off? The force of his
personality became the brand. He was PICASSO—and everyone expected new
surprises from his genius. This would not have worked for his American
contemporary, Norman Rockwell, whose brand was his marvelous illustrations of
homespun Americana. To change his formula even a little, would have elicited
howls of complaint.