Almost everyone has known the pleasure of gazing in glass store windows. There is a name for it: “window shopping”. The allure is in tasting the eye candy without having to buy. It is a treat to just look and then move on.
My art gallery is in a pedestrian mall on the central plaza in Santa Fe, New Mexico. Santa Fe is a major tourist destination in the USA. It is rich in history, is tri-cultural including Anglo, Hispanic and Native American people, is free of pollution and sits among mountains, is the state capitol, and a famous art center.
Boone Gallery advertises my artwork in a glass display case that is in front of the building on the street bordering the plaza. It is lit all the time and can be seen round the clock whenever anyone stops to look.
The other day, July 5th, was the anniversary of my daughter's death. My assistant worked half the day. I was supposed to go in the afternoon, but did not have the will to go open up and meet the public. Late in the afternoon my phone rang. I noticed the phone number was from Virginia and thought it was an advertiser so did not answer. The next day I saw that the caller had left a message. Turns out that someone had been “window shopping”, and wanted to make an appointment to see my artwork. When I called back, we had a nice chat and I learned that he liked my art and wanted to see more.
I met the man and his wife at my gallery and they narrowed their choices down to four paintings. The woman left and the man stayed with his friend—deciding. He had a budget and so I offered him a discount for buying more than one. In the end, he bought three.
Window shopping started it all.